Well, as we know that Ruja Ignatova wants so dearly to bank the unbanked and while doing it she also wants to, er, teach those kids in need about money... you know, all the kids without money need to know about money they don't have. The solution to help the children of the world and to build up Ruja Ignatova's image as a philanthropic humanitarian they created the One World Foundation.
Now I'm not saying that the OWF hasn't done any charity. To name few of its targets OWF has bought some cheap toys for orphans, autism therapy workshop in Bulgaria, ICT classes for a year in Sri Lanka and of course it's only natural to help Bulgarian stray dogs, support a violin competition held in Bulgaria, donate 10.382 euros to the American University in Bulgaria and to donate to the Bulgarian Natural Sciences Olympic Teams. For an organisation with "world" in its name OWF sure is concentrated in Bulgaria.
OneLife's Facebook page had the following post today urging people to donate to the One World Foundation to help the victims of the recent earthquake in Italy:
As I posted a comment there questioning this kind of behavior, it's very suspicious why they don't advice people to donate directly to the Italian Red Cross. Now they would be working only as a pointless money and time consuming middleman between donors and the actual charity target. I'm surprised that OneLife wasn't also asking their members to donate blood and send it to their office in Sofia.